Alice Blue Review 2023
Alice Blue Stock Trading, Demat, Brokerage and Reviews 2023
Alice Blue was established in Bangalore as a discount stockbroker in 2006, offering both stock and commodity trading services at BSE, NSE, and MCX exchanges. Alice Blue is also certified with CDSL to offer a depository account (demat account).
AliceBlue provides one simple brokerage plan called Freedom 15 (F15), designed to reduce brokerage fees so customers incur as few costs when trading. As this discount brokerage plan offers equity delivery trades without incurring brokerage costs; customers incur no brokerage fee on them either! For all other segments Alice Blue charges flat Rs 15 per executed order or 0.01% (whichever is lesser).
Alice Blue Financial Services operates from 17 branches strategically situated throughout India, each offering tailored broker service for customers. In addition, Alice Blue has over 1,000 Partners throughout India who collaborate in offering these personalised broker solutions.
Alice Blue provides online share trading platforms to its clients. Their ANT (Analyse and Trade) trading platform was designed by TradeLab with Omnesys NEST serving as its backend; and available for mobile, desktop and web usage. Furthermore, Alice Blue provides trade analysis software such as ANT Meta and Scanner which enhance their clients trading experience further.
Discount broker Alice Blue provides its customers access to proprietary and third party trading tools online in order to facilitate deeper analysis of trades, making more informed trading decisions, and access to paid tools/apps via its ‘Trade Store.’ Key tools available through Trade School also can help with investing concepts/trading skills development.
AliceBlue Trading Tools
| Software Name | Description | Pricing |
|---|---|---|
| Advisorymandi | An app where customers can compare, select and follow top market experts while receiving trading advice from them. | Rs 499 |
| Alice Algo | Web and app-based Algo Trading tool | Subscription Based |
| ANT IQ | Platform that lets users create custom trading strategies using Fibonacci numbers, indicators and patterns. | Lifetime Free |
| Alice Blue Mutual Funds | An online platform to buy mutual funds directly at no brokerage or fees. | Zero for Aliceblue Clients only |
| Sensibull | Options Strategy Builder and Trading platform. | Lite: Rs 600 pm Pro: Rs 950 pm |
| Smallcase | Pre-created portfolios tailored around specific trading themes or ideas | Rs 100 smallcase (Buy) |
| TickerTape | Discover and analyze stocks with this tool. | Free |
Alice Blue Financial Services USP (Unique Sales Proposition)
Alice Blue Financial Services stands out with these unique advantages:
- Experienced broker with over two decades in full service brokerage.
- ANT is an innovative trading platform created for analysis and trading purposes.
- Discount brokerage plan Freedom 15 provides an accessible, low-cost, flat fee brokerage plan.
- Equity Delivery brokerage is free. There’s no broker fee applicable for cash & carry trades.
- Pay either 0.01% of total trading volume at BSE, NSE and MCX or the lesser of Rs 15 for all other segments at these exchanges.
- Customers of Etrade receive free trading software.
- Advanced Trading Tools-ANT Meta and Scanner, and other third party tools
- Trade School provides an online resource to teach investment concepts and trading abilities.
Account Types
Alice Blue offers two account types to meet different customer requirements and provide key features as described herein:
| Account Type | Local Branch Support? | Call & Trade (Free) | Online/Mobile trading application? |
|---|---|---|---|
| Online account | No | Yes | Yes |
| Offline account | Yes | Yes | Yes |
Alice Blue Charges 2023
AliceBlue Account Opening Fees and Annual Maintenance Charges (AMC).
| Trading Account Opening Charges | Rs 0 (Free) |
| Trading Annual maintenance charges (AMC) | Rs 0 (Free) |
| Demat Account Opening Charges (One Time) | Rs 0 (Free) |
| Demat Account Annual Maintenance Charges (AMC) | Rs 400 |
Alice Blue Brokerage & Fees - Freedom Plans (F15)
| Equity Delivery Brokerage | Rs 0 (free) |
| Equity Intraday Brokerage | Rs 15 per order or 0.05% whichever is lower |
| Equity Future Brokerage | Rs 15 per order or 0.05% whichever is lower |
| Equity Option Brokerage | Rs 15 per order |
| Currency Future Brokerage | Rs 15 per order or 0.05% whichever is lower |
| Currency Option Brokerage | Rs 10 per order |
| Commodity Future Brokerage | Rs 15 per order or 0.05% whichever is lower |
| Commodity Option Brokerage | Rs 15 per order |
Alice Blue Brokerage Fee Explained
Equity Delivery & Intraday
| Alice Blue Charges | Equity Delivery | Equity Intraday |
|---|---|---|
| STT | 0.1% on both Buy and Sell | 0.025% on the Sell Side |
| Transaction / Turnover Charges | Rs 345 per crore (0.00345%) | Rs 345 per crore (0.00345%) |
| Goods and Services Tax (GST) | 18% on (Brokerage + Transaction Charge) | 18% on (Brokerage + Transaction Charge) |
| SEBI Charges | 0.0001% (Rs 10/Crore) | 0.0001% (Rs 10/Crore) |
| Stamp Charges | 0.015% or Rs 1500 per crore on buy-side | 0.003% or Rs 300 per crore on buy-side |
Equity F&O Brokerage
| Alice Blue F&O Brokerage | Futures | Options |
|---|---|---|
| STT | 0.01% on Sell Side | 0.05% on Sell Side(on Premium) |
| Transaction / Turnover Charges | Rs 200 per crore (0.002%) | Rs 5300 per crore (0.053%) (on premium) |
| Goods and Services Tax (GST) | 18% on (Brokerage + Transaction Charge) | 18% on (Brokerage + Transaction Charge) |
| SEBI Charges | 0.0001% (Rs 10/Crore) | 0.0001% (Rs 10/Crore) |
| Stamp Charges | 0.002% or Rs 200 per crore on buy-side | 0.003% or Rs 300 per crore on buy-side |
Currency F&O and Commodity Brokerage
| Alice Blue Charges | Currency Futures | Currency Options | Commodity |
|---|---|---|---|
| STT | No STT | No STT | 0.01% on Sell Side (Non-Agri) |
| Transaction / Turnover Charges | BSE Rs 200 per crore | BSE Rs 2000 (on premium) per crore (0.02%) | Non-Agri Rs 260 (0.0026%) | Agri Rs 260 per Crore |
| Goods and Services Tax (GST) | 18% on (Brokerage + Transaction Charge) | 18% on (Brokerage + Transaction Charge) | 18% on (Brokerage + Transaction Charge) |
| SEBI Charges | 0.0001% (Rs 10/Crore) | 0.0001% (Rs 10/Crore) | - |
| Stamp Charges* | State-wise | State-wise | State-wise |
AliceBlue Fee Structure Explained:
- Brokerage Fee: Brokers usually impose an agency or administration fee in return for offering trading services to clients.
- STT (Share Transaction Tax): For intraday and F&O trades, STT is charged solely on the sell side while for Delivery trades in Equity it applies on both sides.
- Exchange Transaction or Turnover Charges: Exchange fees typically include professional clearing charges as part of their fees structure.
- Goods and Services Tax (GST): GST will be assessed at 18% of brokerage fee plus transaction costs.
- SEBI Charges: SEBI levies an administrative tax at Rs 10 per Crore of construction value.
- Stamp Duty: Stamp duty is levied based on where a customer lives in their state of residency.
Other Charges (Alice Blue Hidden Fees):
- Call and Trade/Square off Fees: An extra Rs 20 is applied per executed order.
- Deliverability-based equity selling fees – Rs 15 per transaction
- Standard National Stock Exchange fees, transaction charges and applicable levies will be levied.
Demat Account Charges:
Alice Blue is a Demat Account service provider of CDSL that offers related accounts and related services for customers.
| ID | Transaction | Charges |
|---|---|---|
| 1 | Demat Account Opening Charges | Rs 0 |
| 2 | PoA Stamp Charges payable upfront (included with account opening charges) | Rs 150 |
| 3 | Annual Maintenance Charges (AMC): | - |
| a. Individuals | Rs 400 | |
| b. Corporate | Rs 400 | |
| 4 | Transaction Charges per ISIN (Market Trades): | - |
| a. Buy (Receive) | Rs 0 | |
| b. Sell(Debit) | Rs 15 flat for every debit transaction | |
| 5 | Inter Depository Transfer (Off-Market Trades): | - |
| a. Buy (Receive) | NIL | |
| b. Sell(Debit) | 0.04% or Rs 25 whichever is higher | |
| 6 | Demat (Per certificate) | Rs 10 per certificate + Rs 50 per request |
| 7 | Remat (Per ISIN) | Rs 30 (Per certificate) + CDSL Charges |
| 8 | Courier charges per Demat/ Remat request | Rs 100 |
| 9 | Pledge per ISIN | Rs 20 + Rs 12 per request (CDSL Charges) |
| 10 | Unpledge per ISIN | Rs 20 + Rs 12 per request (CDSL Charges) |
| 11 | Pledge Invocation per ISIN | Rs 20 |
| 12 | Periodic Statement: | - |
| a. By Email | Free | |
| b. Physical | Rs 0 per request | |
| 13 | Adhoc / Non-Periodic Statement Requests: | - |
| a. By Email | Rs 0 per request | |
| b. Physical | Rs 0 per request | |
| 14 | Delivery Instructions: | - |
| a. First Delivery Instruction Book | Rs 100 (10 leaves) | |
| b. Every Additional Bookletc | Rs 100 (10 leaves) | |
| 15 | Cheque Bounce/ Per cheque | Rs 500 |
| 16 | Failed Transactions | Rs 50 per ISIN |
| 17 | Modification in CML | Rs 0 Per request |
| 18 | KRA Upload / Download | Rs 0 Per request |
Alice Blue Guarantees No Brokerage Fee
Alice Blue charges a flat broker fee of Rs 15 or 0.01% (whichever is lesser) per trade executed through our platform.
No minimum brokerage fees are imposed when trading small quantities or penny stocks – an advantage for traders operating within this niche market.
Note: Cash & Carry trades (Cash & Carry) on Freedom (F15) plan are completely brokerage free – customers only incur taxes for these trades.
Alice Blue Demat Minimum Charges
| S/N | Service | Fees | Minimum Fees |
|---|---|---|---|
| 1 | Equity Debit Transaction (Market Order) | 0.04% of the value of the transaction | Rs 20 |
| 2 | Equity Debit Transaction (Off Market Order) | 0.04% of the value of the transaction | Rs 40 |
| 3 | Debt Debit Transaction (Market Order) | 0.04% of the value of the transaction (max 5000) | Rs 20 |
| 4 | Debt Debit Transaction (Off Market Order) | 0.04% of the value of the transaction (max 5000) | Rs 40 |
Alice Blue Online Account Opening
AliceBlue offers both trading and demat accounts combined into one convenient package to trade at BSE, NSE and MCX exchanges. There are 3 convenient account opening methods offered:
1. Instant Account Opening with Online eKYC/eSign Documents)
Instant trading and demat account opening is possible if your Aadhar number is linked with your correct phone number – making for a paperless way of opening accounts without needing to print, sign, and mail forms to brokers.
2. Visit an Alice Blue Branch
Alice Blue operates over 15 branches located throughout India that you could visit to open an account with them.
3. Request Account Opening Form for new business account(s).
Customers could request account opening forms through customer service and have them couriered directly to them; then complete and mail back their form with payment to a specific address.
Equity Trading Accounts, Commodity Trading Accounts and Demat Accounts are usually opened within 24 hours after receipt by a broker of all complete and correct forms.
Alice Blue Trading Apps
Alice Blue provides its online customers with access to an intuitive trading platform at no charge, which includes a trading terminal for active traders, casual trader websites and an on-the-go trading app for on-the-go traders.
ANT (Analysis and Trade)
Alice Blue’s flagship trading platform ANT (Analysis and Trade) utilizes cutting edge technologies to assist traders in making informed trading decisions.
TradeLab developed and launched their newly rebranded Trading Platform as Ant, used by leading brokers such as Zerodha, Religare, SASOnline Trustline Adroit etc. Since 2014 Tradelab has offered cutting-edge technological platforms.
Key features of ANT include personalized trading assistance to create custom strategies, faster execution of trades, advanced charts with years of data and intelligent alerts as well as intelligent alerts.
ANT utilises the OMNESYS NEST suite of products as its backend platform, including API’s, Risk Management System (RMS) and Order Management System (OMS). Omnesys’ APIs, RMS and OMS provides the most stable and powerful foundation for trading applications used by over 200 top brokers across India.
AliceBlue ANT Online Trading Software
| Platform | Type | Description |
|---|---|---|
| ANT Desk | Trading Terminal | ANT Desk is an installable trading terminal designed for fast, safe and flexible trading. Packed full with professional-grade tools. |
| ANT Web | Website | Web (browser-based) trading platform offering streaming quotes and an immersive user experience on any device connected with an Internet browser, lightweight trading app that includes an ANT Scanner to narrow stock selection based on specific criteria, working seamlessly across devices with Internet browser connectivity and supporting cross-device compatibility. |
| ANT Mobi | Android and iOS App | Android and Apple iOS mobile trading applications for on-the-go traders offer rich features for instantaneous trade from charts, trading across segments and exchanges, reports and fund transfer features - not forgetting its unique ANT Scanner tool that allows traders to filter stocks based on specific criteria. |
| BOT - Back office Transformation | Website | Back office software helps customers keep an eye on all of the transactions you conduct daily. |
All the above trading software’s are available for free of charges to all customers.
AliceBlue ANT Online Trading Software
Alice Blue offers numerous advantages. Prior to opening an account with them, read their advantages and disadvantages carefully so you can gauge whether their services suit your investment requirements or not. Alice Blue pros and cons provide information to assist with making this choice more informed decision.
Pros
- Equity Delivery Trading in Freedom (15) plan is free; only pay up to Rs 15 when trading other segments.
- No Minimum Brokerage Fee. No Commitment Requirement and no Prepaid Plans Available.
- Alice Blue Financial Services have provided brokerage services since 2006.
- Omnesys NEST PLUS Trading Platform serves as the backend for ANT. NEST provides powerful Risk and Order Management System features used by over 200 top brokers in India.
- ANT Trading Software is available free-of-charge to its customers.
- Access a comprehensive suite of third-party trading tools & apps online.
- Customers may choose from an extensive variety of Advance Order types including Bracket Orders and Cover Orders to meet their ordering needs.
- Trading options available at BSE, NSE and MCX.
- Paperless Instant Account Opening with Aadhar eSignature and eKYC is now possible!
- All customers can receive the daily market report free of charge.
- Orders may still be taken after trading hours have concluded.
- Bracket Orders and Cover Orders are now available.
Cons
- AliceBlue no longer provides full-service brokerage services or unlimited monthly/yearly trading plans.
- Online IPO, NCD and corporate bond offerings are currently not available.
- Broker-assisted trades (Call & Trade) can be executed for an additional Rs 20 fee for every completed order.
- Good Till Cancelled GTC Orders are no longer available for cancellation.
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